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Sales processes built for scale

Write My Playbook

Build a custom sales playbook that keeps your team aligned, effective, and ready to scale.

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Game-changing playbooks

The instruction manual to drive sales momentum

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Build a Sales Playbook That Grows With You


A great sales team needs more than instinct. It needs a system. As your business evolves, a well-structured playbook ensures consistency, efficiency, and better results. We create a tailored sales process designed for your team, so you can close deals faster and scale with confidence.

Your Sales Strategy. Clear and Repeatable.

We take a deep dive into your business and craft a custom sales playbook that covers everything. Qualification frameworks, best practices, demos, and contracts. No guesswork, just a clear roadmap that gives your team the tools they need to succeed.

More Than a Playbook. A Sales Machine.

A process is only as strong as the team using it. Beyond delivering your playbook, we provide expert training to ensure your team adopts it fully. Whether it’s new hires or experienced reps, everyone gets the structure and support needed to execute at a high level.

Turn Strategy into Success.

This isn’t just a document. It’s a blueprint for predictable growth. With a sales process built for your business, you’ll have a system that delivers results today and scales with you for the future. Ready to make selling easier? Let’s talk.

Transparent and simple pricing

Mini
£1913

A tailored sales playbook covering the essentials to keep your team aligned and effective.

What's included:
Full training and coaching on everything listed
Discovery process and questions based on your industry
Sales pipeline stages and triggers
Custom Qualification framework
Max
£4301

A comprehensive playbook with proven frameworks to improve consistency and close more deals.

What's included:
Everything in the Mini
Demo process and coaching
Negotation & Closing Techniques
Performance Improvement & Management
XL
Custom

A fully customised sales system with training and implementation support to scale with confidence.

What's included:
Everything in the Max
Unlimited Coaching
Unlimited Sections
Ongoing support

Build your Unstoppable Sales Team

What Top Performers and
Business Leaders say

"Sebastian has an exceptional talent for analyzing sales data and turning it into strategies that deliver real results.

His insights made a sizeable impact on our team’s performance and morale. I would highly recommend Seb to any sales organization looking to increase results"

Michelle Curtis

Director of GTC Programs

Seb is a smart, hardworking, and highly effective leader. He elevates teams, solves problems, and delivers results. More than just a great leader of people, he makes any company or team better. I’d recommend him in a heartbeat to anyone seeking a Sales Management or Revenue Operations leader.

Chris Krackeler

Chief Revenue Officer

"With Seb’s help, I was able to close the largest SMB deal in our company's history as well as break the record for highest performance ever recorded in a quarter. 

I’m eternally grateful for Seb’s support and mentorship which had a huge part to play in my promotion from SDR to AE."

Emily Olson

Account Executive

“Sebastian is the best upstream stakeholder I have worked with throughout my career building data and analytics platforms.

With exemplary systems-thinking, he is a breathe of fresh air to anyone looking to build out a GTM tech stack that supports instead of hinders their sales process."

Jesse Stanley

Director of Business Analytics

"Seb consistently leaves business leaders vindicated by their decisions to trust him, which he repays with interest in the form of exceptional revenue results.

Everyone who works alongside Seb feels his steadfast passion and enthusiasm, and walks taller knowing he is with them in support."

Freddie Lodge

Chief Revenue Officer

"Seb is a gifted leader with exceptional skills in coaching, mentorship and delivering and implementing strategic visions to stakeholders.

I would highly recommend him as a valuable asset to bring positive and collaborative results to any sales organization that works with him!"

Erica Longenbach

Senior Enterprise AE

"Sebastian is a highly empathetic and compassionate leader who can effectively navigate working with any kind of team.

With a thorough and methodical commercial approach, Seb is fearless about stepping up to challenging sales opportunities and brings out the best in his team"

Alan Heppenstall

CTO & Co-Founder

"Seb is the true definition of a motivational, people oriented leader.

He leads by example, truly cares for his team and places a great deal of importance on workplace happiness. A true sales expert focused on getting results by bringing the best out of his team."

Melanie Giancola

Senior SDR Manager

"Seb has been by far the best manager I have ever worked for. He constantly pushed me to excel and trained me to keep improving.

These insights led to me become the top performer within my team, and I owe a lot of that success to Seb. I really hope I get the opportunity to work with him again."

Chris Dennis

SDR Team Lead

"Seb’s the kind of leader who sees a puzzle where others see a problem.

He’s got a playbook full of smart moves, a heart full of determination, and a knack for turning sales teams into winners.

If you want someone who gets results and lifts folks up - it's him."

Michael Lang

Director Of Sales
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Build your Unstoppable Sales Team